Tuesday, February 25, 2014

Property for sale: holding off on offers, or not?

Property for sale: holding off on offers, or not?

As a seller, you and your agent prepare the house and the file carefully, you do everything right and the big day comes: it goes on MLS, you have a Realtor tour, and an open house during the week end.  The critical marketing exposure time has started, and between the paper advertising, the internet advertising and all the promotion, the world is starting to learn about your house.

The big question at that point is: do you hold off for offers until a certain date (hoping for multiple offers), or do you take offers as they come? 


Holding off for offers is a good strategy, if the house is well priced: it ensures that the house has been seen enough, and that potential buyers have had the time to review the file and decide what they want to do, after looking at all the disclosures and reports you carefully prepared upfront.  This way, when offers come in, chances are they are informed and well thought-out, and you can have a choice between good offers.  Odds are high the transaction will close without problems.

But the down side of this strategy is that some buyers are turned off by the process, and do not want to participate in this competition.  Also, if you hold off too long, other competing properties will come on the market and you will lose some potential buyers.  Finally, with this strategy comes the difficult choice to make if someone brings you a “preemptive offer”, which is likely much higher than the asking price.  If you take it you are not going to see what the other offers could have been (the ones that followed your instructions and waited for the “offer date”).  If you do not take it you could lose that high offer.  Hint: it is a gamble.

So the alternative is to “take offers as they come”.  But what do you do when one comes too fast, may be even higher than your asking price, and you have the feeling that either 1/ the buyers did not read the file carefully just to go faster or 2/ not enough people have seen the house? 
Could you have a higher or better offer by waiting for more people to have the time to see the property and work on an offer?  In real estate we say that the first offer is often the best one.  But this saying goes in a typical market, and our market is anything but typical.

Two key elements are in play here: 1/ the (pricing) strategy you prefer to use, and 2/ the quality of the advice you have with your Realtor and how good the information you get is.  I explain to my clients how important it is to have someone on your side during this critical period, to assess the real interest that exists out there for your property.  The tools your Realtor uses are critical too.  It is essential to know: - number of showings, and feed-back, - number of page views on the various web sites, - how many people are looking at the disclosures online, and what exactly they are looking at.  Not all tools get you this information, and not all agents take the care to sift through it. Finally, it is critical that your Realtor follow closely any interested party (agent or principal), and answers questions as best as possible; indeed any unanswered question has a dollar amount attached to it.  Better informed buyers will bring you an offer, and one additional offer may mean a big difference in your final sales price.

As always, thank you so much for reading, and if you like what you read, let your friends know!
 
Francis
Silicon Valley real estate specialist
Detailed, local trends etc...
Current mortgage rates

non-profit organization worth noting: Partners for New Generations.

Thursday, February 13, 2014

Falling in Love, ... with a house

Why We Fall in Love—With Houses


A survey by Realtor.com shows that 69% of respondents have had a home crush by falling head-over-heels for a house. A home crush is defined as being drawn to the same house again and again, in a study conducted between Jan 9 and Jan. 20, surveying 1,082 individuals.
House hunting can be like dating for many people: you check compatibility, and fit, and then, the crush may happen !

Find out some of the surprising finds of the study, from this article by Sanette Tanaka of the Wall Street Journal.

Have you had an experience like that?
Happy Valentine's Day!

As always, thank you so much for reading, and if you like what you read, let your friends know!
 
Francis
Silicon Valley real estate specialist
Detailed, local trends etc...
Current mortgage rates
A place worth noting: Our Brother's Home in MountainView

Sunday, February 9, 2014

US Cities Dominate Foreign Investors Picks

As a follow up on one of my previous blogs, I thought this was interesting information to keep in mind and to keep in perspective, when reflecting on prices nationwide.  Bottom line, the U.S. remain the destination of choice for foreign investors, after looking at all Cities on all 5 continents.


By a wide margin, foreign investors see the United States as the most "stable and secure" country for real-estate investment, according to a new survey ("Ranking of global Cities...".) from the Association of Foreign Investors in Real Estate. Overall, the United States was ranked as one of the hottest investment markets for industrial, office and multifamily real estate. The cities of New York, San Francisco, Houston, and Los Angeles were rated to be particularly appealing, but the survey found an increasing interest in cities beyond these major destinations.

  • In the 12 months that ended March 2013, foreign buyers spent $68.2 billion on single-family homes in the United States, or about 7 percent of all home sales.
  • According to the survey, the United States is seen as the best market in terms of capital appreciation and for real estate purchases in 2014.
  • Thirty-nine percent of survey respondents have a more optimistic perspective than they did a year ago regarding the U.S. real estate market.
  • More than 80 percent of respondents in the survey indicated they will increase their portfolio size in the United States. 31% are planning a “major net increase.”
  • Multifamily units were the top property type preferred by foreign investors, followed by industrial property.

Read the full story from Trey Garrison at HousingWire. 

Thanks for reading,
Francis

Silicon Valley real estate specialist
Detailed, local trends etc...
Current mortgage rates

Great local Nonprofit in the Valley:  Community Services Agency.