Monday, December 2, 2013

Mars, Venus, and Real Estate...

As a full time agent, spending most of my time "in the trenches" I found this Real Estate News Release by Prudential quite refreshing and greatly informative, as it deals with people, attitudes, personal reactions and ... genders.  I had to look twice and - although one has to be careful with generalizations -  found some interesting trends that are not always apparent when you are buried in the details and in the heat of the action.  Also, I found their infographic illustration of their findings quite interesting.

Here is the Prudential Real Estate News Release I am referring to:
  View of Homeownership Differ by Gender
A new survey by Prudential Real Estate indicates that men and women don’t see eye to eye when it comes to homeownership and the responsibilities related to homebuying and selling.

Men claim to be more responsible for financial aspects

while women assume the lead for neighborhood research and planning portions of the process. While 39 percent of men in partnerships claim researching banks and securing a mortgage are completely their responsibility, 42 percent of women in partnerships indicated it is their sole
responsibility to manage appointments, and 34 percent take the lead in researching neighborhoods.

Women also seem to enjoy the process of purchasing a home more so than men. A full 87 percent of women said they enjoy looking at homes compared with 77 percent of men. Moreover, feelings associated with homeownership are more pronounced in women than in men. When asked about the reasons why homeownership is “very important,” more women associated it with a sense of pride or accomplishment (16 percent higher than men) and independence (11 percent higher). For men, “control over living space” and “more space for my family” were most important.  -- Complete News Release.
One last thought: different personalities will attract different people, and therefore each of us will have a different experience and perception of people's reactions.

What is your own experience?


Silicon Valley real estate specialist
Detailed, local trends etc...
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non-profit organization worth noting: Partners for New Generations.

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