Showing posts with label pricing strategy. Show all posts
Showing posts with label pricing strategy. Show all posts

Saturday, October 22, 2016

From the trenches: real estate in the Silicon Valley - 2nd week of October 2016

Market Watch - Coldwell Banker.

...Silicon Valley 
It has been a relatively quiet two weeks, according to our Cupertino manager. Open house traffic is steady.
Our Los Altos manager sees continued signs of seasonal adjustments although inventory is low as summer comes to a close and we move into fall.  New inventory has slowed of late.  This lack of inventory has had a direct impact on those homes which had been "lingering" on the market and agents have seen additional price reductions on homes with higher than average DOMs (days on market).  Sellers are still wishing to “test the market” by bringing their homes on at higher prices than previous sales and pendings.  However, this pricing strategy has proved to be risky, given that many buyers' expectations are that they will still need to offer over the asking.  As a result of this type of pricing strategy agents are seeing a “self-fulfilling prophecy” with these homes having little to no activity. These homes end up stagnant and linger on the market, eventually having to lower their price to generate activity. To the contrary, there has been strong activity with properties in move in condition and priced to sell.  These homes are still receiving multiple offers that typically achieve a sales price that is over asking.  This was the case with one of our recent listings, which had 24 offers.  In short, we have experienced a slowdown of homes coming on the market over the recent weeks.  And those that are coming on, when priced to induce offers, are being absorbed quickly.
The Los Gatos market under $2.5 million continues to be extremely competitive.  The market over $2.5 million is a tad slower but great properties over $2.5 continue to sell. 
The San Jose Almaden market had an average number of sales for the month with 40, which is down from 44 in August and flat with the 39 sold in 2015.  Prices were up with the median sales price at $1,320,000 for the month, up 7.8% from the previous month and 3.5% higher than the previous year.  Blossom Valley had a strong month in units sold with 94 closings, up from 88 last month and 86 last year.  The median home price of $751,250, up 4% from last month and last year at this time.  
Cambrian had a big jump from last month with 86 closings, 20 more than August and 4 more than 2015.  The median sales price was $937,500, up 3.9% from last month but down 1% from September of 2015.  
Santa Teresa had a lower number of units sold at 27, down 6 from last month and down 13 units from September of 2015.  The median sales price of $750,000, down 4.5% from last month but up a whopping 11% from September of last year. 
Willow Glen got a surge of new listing inventory this past week, going from the low 60’s count to 83 active listings. Agents are reporting slower traffic at open houses, particularly if the property has been on the market more than 2 weeks. However, some properties are still selling quickly with multiple offers, but typically the offers are at or just slightly above the list price.

Thanks for reading! 
Francis


Silicon Valley real estate specialist
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Coming soon: Shredding and E-waste day, organized by
Coldwell Banker in Los Altos Oct.29, 2016
Please contact me for more details.