Property for sale: holding off on offers, or not?

Property for sale: holding off on offers, or not?

As a seller, you and your agent prepare the house and the file carefully, you do everything right and the big day comes: it goes on MLS, you have a Realtor tour, and an open house during the week end.  The critical marketing exposure time has started, and between the paper advertising, the internet advertising and all the promotion, the world is starting to learn about your house.

The big question at that point is: do you hold off for offers until a certain date (hoping for multiple offers), or do you take offers as they come? 

Holding off for offers is a good strategy, if the house is well priced: it ensures that the house has been seen enough, and that potential buyers have had the time to review the file and decide what they want to do, after looking at all the disclosures and reports you carefully prepared upfront.  This way, when offers come in, chances are they are informed and well thought-out, and you can have a choice between good offers.  Odds are high the transaction will close without problems.

But the down side of this strategy is that some buyers are turned off by the process, and do not want to participate in this competition.  Also, if you hold off too long, other competing properties will come on the market and you will lose some potential buyers.  Finally, with this strategy comes the difficult choice to make if someone brings you a “preemptive offer”, which is likely much higher than the asking price.  If you take it you are not going to see what the other offers could have been (the ones that followed your instructions and waited for the “offer date”).  If you do not take it you could lose that high offer.  Hint: it is a gamble.

So the alternative is to “take offers as they come”.  But what do you do when one comes too fast, may be even higher than your asking price, and you have the feeling that either 1/ the buyers did not read the file carefully just to go faster or 2/ not enough people have seen the house? 
Could you have a higher or better offer by waiting for more people to have the time to see the property and work on an offer?  In real estate we say that the first offer is often the best one.  But this saying goes in a typical market, and our market is anything but typical.

Two key elements are in play here: 1/ the (pricing) strategy you prefer to use, and 2/ the quality of the advice you have with your Realtor and how good the information you get is.  I explain to my clients how important it is to have someone on your side during this critical period, to assess the real interest that exists out there for your property.  The tools your Realtor uses are critical too.  It is essential to know: - number of showings, and feed-back, - number of page views on the various web sites, - how many people are looking at the disclosures online, and what exactly they are looking at.  Not all tools get you this information, and not all agents take the care to sift through it. Finally, it is critical that your Realtor follow closely any interested party (agent or principal), and answers questions as best as possible; indeed any unanswered question has a dollar amount attached to it.  Better informed buyers will bring you an offer, and one additional offer may mean a big difference in your final sales price.

As always, thank you so much for reading, and if you like what you read, let your friends know!

Francis

Silicon Valley real estate specialist
Detailed, local trends etc...
Current mortgage rates

non-profit organization worth noting: Partners for New Generations.

To keep in perspective: Sales Price Graphs 2012-2013

To piggy back on my last blog, let's look at values in our part of the Bay Area of San Francisco (Silicon Valley).

To keep some perspective on the market in our counties, let's look at the graphs (past 2 years) of the average sales price for residential housing (houses, and PUD's combined, which include all townhouses and condominiums),
in the County of Santa Clara first:

(click on the graph to enlarge)

 For this County, the ratio of the Sales Price to the List Price follows the curve below, which shows that from March to May of 2013, the market was the most heated:

 

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Looking at the County of San Mateo, for the same statistics:

 ... and the ratio of Sales Price to List Price, which shows that in that County the market remained even more heated and unbalanced than in the County of Santa Clara, for the 2nd half of 2013.

 

 A few things to note: 

- another thing to remember when looking for a home in both Counties is that as an average, prices are higher in San Mateo County than in Santa Clara County;

- the overbidding was just starting to warm up in 2012;

- finally, something that is noticeable from the stats is that prices did not go down much at the end of each year, from the highs of the middle of the year.  This is somewhat of a new phenomenon that I had mentioned in an earlier blog (last year in November).

 

Interested in local statistics for your own neighborhood, and the value of your assets?  Just let me know, I'll be glad to study it.

 

Thanks for reading!

Francis

 

Silicon Valley real estate specialist
Detailed, local trends etc...
Current mortgage rates
A place worth noting: Our Brother's Home in MountainView

Is the market slowing down?

Is the market slowing down right now?

Ask an agent who is full-time involved in the market, on the buy and on the sell side, and you will probably hear that it looks that way.   

About a year and a half ago, in the middle of January 2012, suddenly in just a matter of a week or two you could tell if you were actively involved in sales that something was changing:  properties were not available any longer to place an offer on, or offers were just going to be heard that evening with 2 or 3 offers expected, or it was too late by a day etc... So we would go to the next best one, and it was gone too, with multiple offers.

In a similar way today little signs appear here and there: a property comes back on the market a few days after being in contract, or we see "offer dates" pass with no offers brought in.  Also the inventory (finally!) increases a bit so that there is actually some choice for potential buyers.  I also hear sometimes that after a few days on the market very few people have actually looked at the disclosures online.  A month ago you would already have had by the start of the week-end most interested buyers checking out the disclosures.

So yes, it seems to me that the market is slowing down.  Sales figures in a month or two will tell us if this is correct.  I would attribute this slight slow-down to factors like:

• Buyers are jaded by so many unsuccessful bids they may have placed,
• Prices have gone up significantly for the same type of house, certainly so in the eyes of buyers, and if the asking price is too close to the last comparable sale, another 10 or 15% jump from that high becomes too intimidating,
• With higher values have also come on the market properties which may not be the same high quality as those who just commended such high prices,
• A sense, at least for some would-be buyers, that they just do not know where prices should be any longer, after the many extreme bids that all can see in the MLS (hence the need for a good Realtor...),
• .. And last but not least, the rise in mortgage interest rates that have shot up in the past 2 weeks, effectively pricing out those buyers who were at the top of their borrowing power.

 

Let’s qualify those remarks though: in the areas with good schools, for properties priced lower than the last sales, there are still multiple offers, no doubt. For areas with very little inventory, the demand which has gone unsatisfied for so long is still there, and even only one offer will often bring a much higher price than the asking price.  The market is still very much a sellers’ market.  But in areas where inventory is larger, the new prices coupled with more choices will give a break to buyers who can still qualify. 

The future will depend a lot on:

-       The inventory (going up, going down again??)

-       The interest rates

-       Seasonality to a certain degree.  There are fewer people around during summer.

If I had a guess I would say that in general, going forward, we should expect prices to reach somewhat of a plateau, a market of muted price increase.  .. well, so there is my crystal ball. Do you want to try yours out in a comment?

Thank you for reading,
Francis

Local real estate
updated loan rates   Rates are up mostly, except for the 1-yr adjustable

Buy? Sell? Another tack, another take...

Buy now, sell now?? 

This is another take on my previous post, another perspective, quite interesting and informative if you have been thinking about buying, or about selling a property in the "new market" of today.

The article, albeit a bit long, does offer a few tidbits of information which verifiably qualify as interesting, - information taken "from the trenches".

Coldwell Banker: "Reality Check"

My clients know me, I do not like to influence them into a purchase, or a sale.  But there are things that I do advise clients to keep in mind and stay informed about.  Of course the new market, as radical as it is, is one of them.

If you need a sounding board, don't hesitate to write or call me,

Thank you,

Francis

Silicon Valley Real Estate

Local market trends

useful links

Current Mortgage rates